Profiling is any form of automated processing of your information to evaluate personal aspects about you, in particular to analyse or predict things like your performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or movements.
Use of profiling for web analytics
Our web analytics service, Google Analytics uses/collects information such as your location (based on your IP address) and your behaviour (based on cookies) when you access our website (such as the pages you visit and what you click on)We will only process information from cookies if you have consented to us setting cookies on your computer in accordance with our /cookie-policy/.
Logic involved: by automatically analysing and categorising information such as the location (based on IP address) as well as the behaviour and devices of visitors to our website (using cookies), we are able to gain a better understanding of what our website visitors want (in terms of the content of our website and our products), how to improve our website and how to advertise and market our services to them.
Significance and envisaged consequences: cookies will be used to track and store information about your behaviour and device on our website (unless you have opted out from receiving such cookies by changing your preferences via our CookieBanner when you first visit our website to opt-out of cookie use) and your location will be analysed based on your IP address.
Legal basis for processing: our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).
Legitimate interest: we have a legitimate interests in improving how we run our business, in the interests of improving our service for all of our clients. Analysing who comes onto our website and factors such as where they come from, what they do, how long they spend etc allows us to improve our marketing and ensure that we understand our target market and can offer improvements to content and our marketing overall.
Use of profiling in marketing emails
We use web beacons in our marketing emails to analyse who opens our emails and what actions they take (for example, what they click on). We will only process information from web beacons if you have consented to their use in accordance with our /cookie-policy/.
Logic involved: by analysing how our email recipients respond to our emails, we are able to improve the content and effectiveness of our emails and gauge who is most interested.
Significance and envisaged consequences: your behaviour when you open our emails will be tracked using small gif files (web beacons), including open rates, click through rates.
How to object: Please contact us by sending an email to info@beesltd.co.uk.
Legal basis for processing: legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).
Legitimate interest: analysing the level of engagement and effectiveness of our marketing emails and content allows us to more effectively market more appropriate products and services to a suitable audience – therefore reducing the number of irrelevant or un-necessary emails.